THE USES OF SYNECDOCHE
Keywords:
Key words: synecdoche, a rhetorical trope, conceptual substitution, representationAbstract
Abstract: Synecdoche is often used as a type of personification, by attaching a human aspect to a non-human thing. This is used in reference to political relations, including “ having a foot” used to mean a country or “ the wrong hands” to describe opposing groups, usually in the context of military power. It is also popular in advertising. Since synecdoche uses a part to represent a whole, its use requires audience to make associations and “fill in the gabs”, engaging with the “ad.” by thinking about the product.
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