AREA MARKETING IS A TOOL TO MOVE LOCATIONS TO CUSTOMERS
Keywords:
Keywords. Customers, modernization, economy, competitiveness, development, market, factors.Abstract
Abstract. In article on the basis of research of dual aspect of "place" as marketing-mix component the concept, essence, kinds, methods and principles of marketing of territories which to serve as the important tool of promoting of places to the clients reveals.
References
Голубков Е.П. Основы маркетинга: Учебник. М.: Издательство «Финпресс», 1999. - 656 с.
Джанджугазова Е.А. Маркетинг туристских территорий[Текст] : учебное пособие. М.: Академия. 2006.- 224.
Котлер Ф., Асплунд К., Рейн И, Хайдер Д..Маркетинг мест. Привлечение инвестиций, предприятий. СПб., Стокгольмская школа экономики, 2005. 375.
Эванс ДЖ.Р., Берман Б. Маркетинг. М., «Прогресс», 1990.
Enrico Valdani-Fabio Ancarani.Marketing places. А resource-based approach and empirical evidence from the european experience.http://www.203_V1_Marketing plases_SDA.
Navruz-Zoda, B., Navruz-Zoda, Z. (2016) ‘The Destination Marketing Development of Religious Tourism in Uzbekistan ’, International Journal of Religious Tourism and Pilgrimage: Vol. 4: Iss. 7, Article 3.Doi: 10.21427 / D7G01X, pp. 23
Alexandrova, A.Yu. (2007). Tourism clusters: content, boundaries, mechanism of functioning. Modern problems of service and tourism, No1, pp. 51-61.
Lapygin Yu. N., Tulinova D. V. Conditions for the formation of a cluster. Vestnik GUU. 2020. No. 7.114-119 p. URL: https://cyberleninka.ru/article/n/usloviya-formirovaniya-klastera (date of access: 12/24/2020, p.116.
Morozov M. A., Rubin Yu. B., Bubnova G. V., Lvova T. V. Modeling tourist destination clusters. Applied Informatics. C:75.
Ulyanchenko L.A. Theory and methodology for implementing the cluster approach in the tourism industry (on the example of the Moscow region). Abstract of diss.. Doctor of Economics St. Petersburg. 2012.50 p. S. 6.
Ibragimov N.S. Priority directions of sustainable development of the tourist area "Durdona" publishing house. Bukhara. 2020.-S:72.
Niyozova, I. (2021). The Transition To The Green Economy And The Importance Of Strategy. Центр Научных Публикаций (Buxdu. Uz), 8(8).
Yakubjanova, D. (2022). The Use Of Distance Learning Elements In The Teaching Of Mathematics In Primary School To Children With Hearing Impairments. Berlin Studies Transnational Journal Of Science And Humanities, 2(1.5 Pedagogical Sciences).
Navruz-Zoda, L. B., & Navruz-Zoda, Z. B. (2020). Improvement Of Social Prestige Of Entrepreneurial Companies In Bukhara Region. Academy, (3), 37-39.
Usmanova, A. B. (2022). Sport Tourism As A Sport And Form Of Activity. European Journal Of Innovation In Nonformal Education, 2(1), 212-214.
Усманова, А. (2022). The Current State And Analysis Of The Tourist Potential Of The Bukhara Region. Центр Научных Публикаций (Buxdu. Uz), 15(15).
Akhmedova, Z. (2022). Development Of Active And Passive Vocabulary In Preschool Children With Motor Alalia Using Art Therapy Elements. Ann. For. Res, 65(1), 7148-7161.
Normamatovna, S. N. (2022). Content Of The Concept Of Spiritual-Moral Qualities In Psychological And Pedagogical Literature. Pioneer: Journal Of Advanced Research And Scientific Progress, 1(3), 73-78.
Nurmukhamedova, L., & Jalilova, M. (2022, December). Samarkand State Veterinary Medicine Of Livestock And Biotechnology University Samarkand, Uzbekistan. In Conference Zone (Pp. 160-167).
Narzullayeva, G. S., & Bakayeva, M. A. (2022). Creative Management: Creative Opportunities In Business Process Management. American Journal Of Social And Humanitarian Research, 3(12), 58-63.
Odinayeva, N. F., Bakayeva, M. A., & Giyazov, B. B. (2022). Intellectuals With Higher Education In The Economy And Ways To Increase Their Competitiveness. Miasto Przyszłości, 84-86.
Turobova, K. R., & Giyasova, N. B. (2018). Improving The Training And Financing Of Highly Qualified Personnel In The Knowledge Economy. Economics And Innovative Technologies, 2018(4), 13.
Qudratov, A. (2020). History, Significance And Management Methods Of The Livestock Sector In Uzbekistan. Центр Научных Публикаций (Buxdu. Uz), 1(1).
Hakimovna, U. M., & Muhammedrisaevna, T. M. S. (2022). The Role Of Banking And Accounting In The Development Of Small Business And Entrepreneurship. International Journal Of Social Science & Interdisciplinary Research Issn: 2277-3630 Impact Factor: 7.429, 11, 136-143.
