IMPROVING MARKETING MANAGEMENT IN TEXTILE ENTERPRISES BASED ON ASSESSMENT OF EFFECTIVENESS
Abstract
This article examines the issues of improving the method of evaluating the effectiveness of marketing performance management in textile enterprises and finding opportunities to increase it.
Key words: management, marketing management, efficiency, effectiveness, evaluation
References
1. Decree of the President of the Republic of Uzbekistan "On the development strategy of the new Uzbekistan for 2022-2026" dated January 28, 2022 No. PF-60. // www.lex.uz.
2. Drucker P, Management: Tasks, Responsibilities, Practices. New York: Harper & Row. 1973. PP. 64-65.
3. Oyner O.K. Upravlenie rezultivnostyu marketinga: ucheb. for a master's degree. 3-e izd., pererab. i dop. M.: Yurayt, 2012.
4. Solovev B.A. Marketing management: 17-module program for managers "Upravlenie razvitiem organizatsii". Module 13. - M.: INFRA-M, 1999, - p. 8.
5. Tillyakhodzhaev A.A. Marketing strategies to increase the competitiveness of textile enterprises. Iqt. In the field of science, a specialist written for the degree of Doctor of Philosophy (PhD). Author's abstract. – T.TDIU, 2018. – 24p.
