DECODING MEDIA MESSAGE
Abstract
Kodlash asosan yozish jarayonidir, dekodlash esa o’qish jarayonidir. Kodlash og’zaki so’zni yozilgan yoki yoziladigan qismlarga ajratadi, dekodlash aksincha yozma so’zni og’zaki aytiladigan qismlarga ajratadi. Kodlash-bu fikrlarni muloqotga aylantirish jarayoni. Kodlovchi xabarni yuborish uchun “vosita” dan foydalanadi- telefon qo’ng’irog’i, elektron pochta, matnli xabar, yuzma-yuz uchrashuv yoki boshqa aloqa vositasidir.
Kalit so’zlar. Xoll, dominant, gegemon pozitsiya, muzokara qilingan pozitsiya, muxolifat pozitsiyasi
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