NAVIGATING THE CHALLENGES: ENSURING THE POPULARITY OF LEASING SERVICES IN COMMERCIAL BANKS

Authors

  • Choriyev Yashnarbek Abdug'affor o'g'li A student of the Samarkand Institute of Economics and Service
  • Scientific adviser: Sharipova Nigina Djurakulovna A teacher of the Samarkand Institute of Economics and Service

Abstract

In today's digital age, effective marketing and outreach strategies are pivotal in attracting and retaining leasing clients. Banks need to leverage digital marketing tools and platforms to reach a broader audience. This includes using social media, email campaigns, and search engine optimization (SEO) techniques to raise awareness of their leasing services. Investing in a user-friendly website with informative content can also help potential clients learn about the benefits of leasing and the bank's specific offerings. Effective digital marketing not only enhances popularity but also ensures a competitive edge in the market.

References

Smith, J. (2018). Risk Management in Leasing Services: Best Practices for Commercial Banks. Journal of Banking & Finance, 42(3), 123-135.

Warren, L. R., & Clarke, E. J. (2019). Sustainability and the Popularity of Leasing Services: A Comparative Study of Banking Practices. International Journal of Sustainable Finance, 16(4), 256-268.

McKinsey & Company. (2020). Navigating the Future of Leasing Services in Banking.

Gray, A. (2021). The Role of Customer-Centricity in Leasing Services: Insights from Leading Banks. Journal of Financial Innovation, 38(2), 67-79.

Digital Marketing Institute. (2019). Digital Marketing Strategies for Banking Services.

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Published

2023-09-18